This is too formal for us…
A case study of variation in the
written products of a multinational consortium
Nigel
Harwood
This
article reports a case study of three multinational companies that work
together in a consortium, focusing on intercompany
and intracompany variation in writing products and
processes. The authors discuss variation in two genres: meeting minutes and
internal memos. Adopting a social constructionist, communities of practice (CofP) approach, they argue that the companies form
overarching constellations of CofP. Although the participants
broadly work with the same genres of written documents, the form of these
documents varies according to the local context, audience, and purpose. The
authors discuss the implications of their findings, with particular reference
to the difficulty writers face when they make the
transition from writing for one community of practice to another.
[This article will appear in Journal of Business & Technical Communication
22(1) (2008)]